The purest treasure mortal times can afford is a spotless reputation
William Shakespeare 1564-1616, English dramatist
Now we understand that the most important thing we
do is market the product. We've come around to saying that Nike is a
marketing-oriented company, and the product is our most important
marketing tool
Half the money I spend on advertising is wasted, and the problem is I do not know which half
Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist
For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does
Stuart H. Britt, US advertising consultant
Customers are not on-off switches, but volume dials
Don Peppers & Martha Rogers, in The One to One Future
Unless your campaign has a big idea, it will pass like a ship in the night
David Ogilvy in Confessions of an Advertising man
The essence of a megabrand (the Gap) is leveraging your brand into other product categories
Adelle Kirk of consulting firm Kurt Salmon Associates in Business Week, Jan 27th, 1997
Marketing takes day to learn. Unfortunately it takes a lifetime to master
Philip Kotler, 1931 -, US marketing guru
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere
Lee Iacocca
No great marketing decisions have ever been made on qualitative data
John Scully 1939-, former president of Pepsi and CEO of Apple
The mass market has split into ever-multiplying,
ever-changing sets of micromarkets that demand a continually expanding
range of options
Alvin Toffler 1928-, American social commentator in Powershift (1990)
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